International tourism data shows that Vietnam tourism is on a rapid recovery after Vietnam officially reopened all tourism activities from March 15, 2022.
Vietnam travel itinerary – Girls in Ao Dai at Hoi An
According to a survey by the Vietnam National Administration of Tourism on the Google Destination Insights tourism trend analysis tool, the number of searches about Vietnam’s tourism increased by four times compared to before opening.
Especially, for tourist accommodation establishments in Vietnam, at the beginning of March 2022, the search volume only reached 25 points, but after only 1 month, it nearly doubled at 48 points. Search volume for tourist accommodation establishments in Vietnam continued to grow in the following months, in May 2022 reached 78 points, tripled compared to March 2022 and reached 98 points at the beginning of June. 2022 and 100 points at the beginning of July 2022, an increase of four times the time before opening to international tourism.
A similar trend occurs for international aviation searches to Vietnam. By the beginning of July 2022, the search volume had tripled compared to the beginning of March 2022.
The number of searches about Vietnam tourism is in line with the increasing number of international visitors in recent months. According to data from the General Statistics Office, the number of international visitors to Vietnam in the first 6 months of 2022 reached 602 thousand arrivals, an increase of 582.2% over the same period in 2021. In which, the number of visitors in June 2022 reached 237 thousand turns, nearly 6 times higher than March 2022 (reaching 42 thousand turns). Although the number of visitors is not high, the growth rate has shown positive signs for the recovery in the coming time.
Vietnam tourism google search
Vietnam tourism outbound – Vietnamese people rush to travel abroad
In addition, Vietnamese tourists going abroad began to increase again. According to travel companies, after 2 years of being affected by the epidemic, people tend to travel abroad more. Destinations in Asia, especially Southeast Asia, are being favored by Vietnamese tourists. The US, Australian and European markets are also chosen by many people thanks to the more open policy.
Along with the increasing number of visitors, the number of newly registered businesses related to the tourism sector has increased impressively. According to data from the Business Registration Department (Vietnam Ministry of Planning and Investment), in the first 6 months of 2022, the number of newly registered businesses in accommodation and catering services reached 3,065 businesses, an increase of 27.7 % over the same period; employment and tourism services reached 3,902 enterprises, up 23.4%.
The prospect of business recovery in the tourism sector is also clearer when the number of businesses in this field returning to operations increases. The number of enterprises returning to operation in the first 6 months of 2022 in the field of accommodation and catering services reached 2,362 enterprises, an increase of 63.5% over the same period; employment and tourism services reached 2,215 enterprises, up 50.5%.
The above figures show that the complete reopening of Vietnam tourism activities, especially international tourism, has helped to revive tourism activities, create jobs for workers and promote tourism. businesses return to the market.
